# ServiceNow Margins

NYSE: NOW · Reporting currency: USD

[Interactive page](https://beanvest.com/stock/now/margins) · [JSON with these options](https://beanvest.com/stock/now/margins.json?range=5Y&deductSbc=false&limit=200&offset=0&frequency=quarterly&wacc=9.3) · [Raw filing inputs](https://beanvest.com/api/v2/financials/now)

Frequency: quarterly. Newest first. Retrieved: 2026-10-23T12:37:09.392Z.
Coverage: 2012-06-30 to 2026-06-30. Rows 1–57 of 57.
Snapshot checked: 2026-10-19T21:59:30.430Z. Last validated: 2026-10-23T18:25:13.637Z.

## Definitions

- **Gross margin** (`gross_margin`, percent): Gross profit / revenue × 100. Uses revenue − reported cost of revenue when gross profit is absent.
- **Operating margin** (`operating_margin`, percent): Operating income / revenue × 100. Uses reported operating income, or reported pretax income less the complete nonoperating income/expense total when both are available.
- **Net margin** (`net_margin`, percent): Reported net income / revenue × 100.
- **EBITDA margin** (`ebitda_margin`, percent): (Operating income + reported depreciation and amortization) / revenue × 100. An EBITDA proxy, not adjusted EBITDA.
- **Operating cash flow margin** (`ocf_margin`, percent): Operating cash flow / revenue × 100.
- **Free cash flow margin** (`fcf_margin`, percent): Free cash flow / revenue × 100. Reflects the selected reported capex scope and the SBC option.
- **Capex / revenue** (`capex_intensity`, percent): Reported cash capital investment / revenue × 100. Uses PPE purchases or, when those are not separately tagged, the broader productive-assets total.
- **SBC / revenue** (`sbc_revenue`, percent): Reported share-based compensation / revenue × 100.

## Values

| Period | End date | Gross margin (percent) | Operating margin (percent) | Net margin (percent) | EBITDA margin (percent) | Operating cash flow margin (percent) | Free cash flow margin (percent) | Capex / revenue (percent) | SBC / revenue (percent) |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| 2026-Q2 | 2026-06-30 | 70.6797090544269 | 4.063205417607223 | 7.474291447203411 | 14.271381991472284 | 14.72284926009531 | 11.863556558816153 | 2.8592927012791574 | 16.3531477301229 |
| 2026-Q1 | 2026-03-31 | 75.06631299734748 | 13.342175066312997 | 12.440318302387269 | 20.185676392572944 | 44.297082228116714 | 40.55702917771883 | 3.7400530503978775 | 14.509283819628646 |
| 2025-Q4 | 2025-12-31 | 76.62556053811659 | 12.41591928251121 | 11.238789237668161 | 18.35762331838565 | 62.724215246636774 | 56.05381165919282 | 6.670403587443946 | 13.845291479820629 |
| 2025-Q3 | 2025-09-30 | 77.2820663340182 | 16.788963897857354 | 14.734370413853831 | 22.483122982095686 | 23.86263574992662 | 16.96507191077194 | 6.897563839154682 | 14.440857058996185 |
| 2025-Q2 | 2025-06-30 | 77.4805598755832 | 11.135303265940902 | 11.975116640746501 | 16.485225505443236 | 22.270606531881803 | 16.36080870917574 | 5.909797822706065 | 15.520995334370141 |
| 2025-Q1 | 2025-03-31 | 78.91839378238342 | 14.604922279792746 | 14.896373056994818 | 19.786269430051814 | 54.30699481865285 | 47.66839378238342 | 6.63860103626943 | 15.220207253886011 |
| 2024-Q4 | 2024-12-31 | 78.66080486980047 | 12.647954007439974 | 12.986134595874196 | 17.85593506932702 | 55.29252620899561 | 46.73655732160974 | 8.555968887385864 | 15.353398714913762 |
| 2024-Q3 | 2024-09-30 | 79.12048623525206 | 14.944583482302468 | 15.44511977118341 | 20.092956739363604 | 23.98998927422238 | 16.76796567751162 | 7.222023596710761 | 15.230604218805862 |
| 2024-Q2 | 2024-06-30 | 78.98743814236772 | 9.135896459840122 | 9.973353635325466 | 14.312904453749525 | 23.60106585458698 | 13.627712219261515 | 9.973353635325466 | 16.901408450704224 |
| 2024-Q1 | 2024-03-31 | 80.0230503265463 | 12.754514022281981 | 13.330772185939303 | 17.748751440645407 | 51.51747983096428 | 46.3311563580484 | 5.186323472915866 | 16.212063004225893 |
| 2023-Q4 | 2023-12-31 | 78.82642593352483 | 11.07919573245794 | 12.10504718916701 | 17.398440705785802 | 65.8596635207222 | 55.149774312679526 | 10.709889208042675 | 16.947066064833813 |
| 2023-Q3 | 2023-09-30 | 78.32167832167832 | 10.096153846153847 | 10.576923076923077 | 16.477272727272727 | 13.592657342657343 | 7.648601398601398 | 5.944055944055944 | 18.0506993006993 |
| 2023-Q2 | 2023-06-30 | 78.09302325581396 | 5.441860465116279 | 48.55813953488372 | 11.767441860465116 | 26.976744186046513 | 20.837209302325583 | 6.1395348837209305 | 18.46511627906977 |
| 2023-Q1 | 2023-03-31 | 79.1030534351145 | 6.870229007633588 | 7.15648854961832 | 12.881679389312978 | 43.034351145038165 | 35.162213740458014 | 7.872137404580153 | 18.177480916030532 |
| 2022-Q4 | 2022-12-31 | 78.6082474226804 | 7.989690721649484 | 7.738608247422681 | 14.072164948453608 | 59.896907216494846 | 52.47422680412372 | 7.422680412371134 | 18.711340206185568 |
| 2022-Q3 | 2022-09-30 | 78.15401419989078 | 4.96996176952485 | 4.355488803932277 | 10.922992900054615 | 14.472965592572365 | 5.6253413435281265 | 8.847624249044237 | 19.71600218459858 |
| 2022-Q2 | 2022-06-30 | 77.79680365296804 | 1.2557077625570776 | 1.1285388127853881 | 7.248858447488585 | 24.71461187214612 | 16.095890410958905 | 8.618721461187215 | 20.091324200913242 |
| 2022-Q1 | 2022-03-31 | 78.57142857142857 | 5.052264808362369 | 4.3757259001161435 | 10.91753774680604 | 50.11614401858304 | 44.71544715447154 | 5.400696864111499 | 18.873403019744483 |
| 2021-Q4 | 2021-12-31 | 76.82775712515489 | 2.168525402726146 | 1.6366790582403965 | 9.975216852540273 | 52.29244114002478 | 46.09665427509294 | 6.195786864931847 | 18.773234200743495 |
| 2021-Q3 | 2021-09-30 | 76.85185185185185 | 4.894179894179894 | 4.159391534391534 | 13.161375661375663 | 21.164021164021165 | 14.947089947089948 | 6.216931216931217 | 19.246031746031747 |
| 2021-Q2 | 2021-06-30 | 76.65010645848119 | 3.61958836053939 | 4.187366926898509 | 11.781405251951739 | 21.291696238466997 | 14.83321504613201 | 6.458481192334989 | 19.94322214336409 |
| 2021-Q1 | 2021-03-31 | 78.01470588235294 | 7.13235294117647 | 6.061764705882353 | 14.926470588235293 | 53.455882352941174 | 45.588235294117645 | 7.867647058823529 | 18.823529411764707 |
| 2020-Q4 | 2020-12-31 | 77.67757312069614 | 1.4340214183455569 | 1.3314884870394217 | 8.874697079970888 | 54.82752553325923 | 44.11035486631529 | 10.717170666943927 | 19.626738541025173 |
| 2020-Q3 | 2020-09-30 | 78.1501633720264 | 6.018549061956366 | 1.1161729625372838 | 13.372894480074168 | 20.959884441635733 | 13.003441055858996 | 7.956443385776739 | 19.0915230578521 |
| 2020-Q2 | 2020-06-30 | 78.2471176886973 | 5.814676674990334 | 3.806910823445475 | 13.508622187026656 | 34.370523382534486 | 24.054902590671634 | 10.31562079186285 | 20.249485918557543 |
| 2020-Q1 | 2020-03-31 | 78.65263681021466 | 4.7150065944148185 | 4.609495957337003 | 12.001165968996695 | 46.97975801364757 | 39.027562742511996 | 7.952195271135578 | 17.994628896916872 |
| 2019-Q4 | 2019-12-31 | 77.7832762819745 | 2.9956691399428856 | 62.90611006394376 | 10.595267363891008 | 44.25535894025263 | 35.95475396470171 | 8.300604975550918 | 17.866741474341595 |
| 2019-Q3 | 2019-09-30 | 77.33286070850826 | 6.358309071800215 | 4.5830308873117165 | 13.583824490620694 | 23.726594064569735 | 13.694341935782479 | 10.032252128787254 | 18.39330889682367 |
| 2019-Q2 | 2019-06-30 | 76.23863178495365 | -3.2377827663615957 | -1.3285701951303748 | 3.996623112492566 | 29.228184539227538 | 23.244761986991307 | 5.983422552236229 | 20.59709510926917 |
| 2019-Q1 | 2019-03-31 | 76.39170213682905 | -1.9916950385714247 | -0.19583585786246108 | 5.036720807781718 | 45.739144102235194 | 39.76596030552928 | 5.973183796705901 | 19.95751185789288 |
| 2018-Q4 | 2018-12-31 | 76.49533644283734 | 0.038857152441640896 | 0.9805141164680244 | 6.064790807348195 | 40.48020731269245 | 28.164307049777694 | 12.315900262914761 | 19.937912420451163 |
| 2018-Q3 | 2018-09-30 | 76.54751098281525 | 1.4214890275844343 | 1.2487056100383749 | 7.048315473104173 | 21.616646634883235 | 14.487362148397635 | 7.129284486485604 | 21.454262907129284 |
| 2018-Q2 | 2018-06-30 | 75.72877842853882 | -5.069122233209097 | -8.35837073096524 | 0.5099388960726148 | 19.950051976369767 | 11.552857432620875 | 8.39719454374889 | 21.48145331000735 |
| 2018-Q1 | 2018-03-31 | 75.65043396207203 | -3.44233582588566 | 1.8027161239736467 | 2.228022714698365 | 42.44240710631986 | 36.439406539470696 | 6.003000566849168 | 20.593426586244234 |
| 2017-Q4 | 2017-12-31 | 75.40860588978164 | -2.4034994600728443 | -5.089408276442704 | 3.465600234273478 | 33.820670973882166 | 27.478082618006113 | 6.342588355876055 | 19.33250361476655 |
| 2017-Q3 | 2017-09-30 | 74.45048878896762 | -1.416183230624084 | -4.855370656603167 | 4.485617359535901 | 28.482245016761343 | 19.097296103739684 | 9.38494891302166 | 20.16219362868097 |
| 2017-Q2 | 2017-06-30 | 74.20304725643042 | -8.212158922033568 | -11.972151968505607 | -2.4498466195890214 | 27.289417281636965 | 19.67509216604516 | 7.614325115591804 | 20.789776617914242 |
| 2017-Q1 | 2017-03-31 | 72.06052070261983 | -10.19475362478796 | -9.756156081222123 | -4.142203496783699 | 44.96920459807622 | 37.00678770487279 | 7.962416893203416 | 21.58029478169695 |
| 2016-Q4 | 2016-12-31 | 72.79096420218532 | -6.120062437445873 | -8.45005782205328 | -0.061452137341638076 | 34.40464028459859 | 28.84283291760228 | 5.561807366996313 | 21.55232766175914 |
| 2016-Q3 | 2016-09-30 | 71.2469523788221 | -7.486243764958507 | -10.137674189724205 | -1.2612678104100026 | 27.042185787460575 | 18.323472834231776 | 8.7187129532288 | 22.671785179054734 |
| 2016-Q2 | 2016-06-30 | 71.68309347459217 | -14.144829364335271 | -14.539482936433526 | -8.285088130508155 | -43.41218591786986 | -50.400513313332084 | 6.988327395462217 | 22.87203497093568 |
| 2016-Q1 | 2016-03-31 | 69.1838929772884 | -105.97393086808835 | -108.97511761186611 | -100.26840678830517 | 25.72487813808728 | 16.218831629500553 | 9.506046508586728 | 24.62019295211505 |
| 2015-Q4 | 2015-12-31 | 68.17468930509366 | -10.802730614388238 | -13.085244179940489 | -5.061788902503063 | 36.78347628216349 | 28.068965517241384 | 8.714510764922109 | 23.869070540871697 |
| 2015-Q3 | 2015-09-30 | 68.64330844342332 | -10.73712425808922 | -15.711277043844534 | -4.955006701129619 | 24.1489565383879 | 16.19643882825962 | 7.95251771012828 | 24.932414321271303 |
| 2015-Q2 | 2015-06-30 | 67.68875954538821 | -21.577441268503055 | -25.099709787772174 | -15.484200457205855 | 32.25895361468247 | 26.130044261417986 | 6.128909353264482 | 26.891648697287568 |
| 2015-Q1 | 2015-03-31 | 63.720726161046215 | -25.585476779075695 | -27.40701251155857 | -19.063614576060086 | 31.78181200581231 | 19.18580513672133 | 12.596006869090978 | 27.39804872525523 |
| 2014-Q4 | 2014-12-31 | 64.32496313205795 | -18.52689844649603 | -22.556615017878425 | -11.797236419466273 | 24.05203935274035 | 19.567281469061232 | 4.484757883679118 | 23.229833740732513 |
| 2014-Q3 | 2014-09-30 | 63.02094990823225 | -19.304243699359866 | -22.96991808048704 | -12.531335332826002 | 13.988987868749723 | 3.8643180088634224 | 10.124669859886298 | 23.21612426697704 |
| 2014-Q2 | 2014-06-30 | 64.65635625490984 | -26.668145864941202 | -30.201430824493126 | -21.455770972133102 | 25.221729822436238 | 15.364872239246328 | 9.85685758318991 | 22.55017780363043 |
| 2014-Q1 | 2014-03-31 | 61.813214465454024 | -26.01265367747501 | -31.138830972751457 | -20.305557552663743 | 17.41102883025379 | 9.525487094686893 | 7.885541735566899 | 21.014451074843628 |
| 2013-Q4 | 2013-12-31 | 63.76427373632516 | -15.460352950570948 | -19.349996007346483 | -9.203066357901461 | 28.960313024035777 | 15.974606723628526 | 12.985706300407251 | 16.654156352311748 |
| 2013-Q3 | 2013-09-30 | 62.63223649322751 | -13.16747409198357 | -13.22409872459756 | -7.2236852748991085 | 18.623212504156967 | 3.50173918514457 | 15.121473319012397 | 16.044544710989673 |
| 2013-Q2 | 2013-06-30 | 64.78448866193189 | -18.922541135958994 | -20.939719434172684 | -13.699594999119563 | 9.524368531235938 | -2.038700084130617 | 11.563068615366557 | 14.50568370800806 |
| 2013-Q1 | 2013-03-31 | 62.405892551693654 | -15.025774095579425 | -15.543583239274373 | -9.947753639209207 | 17.481003967930743 | 5.361942773362503 | 12.11906119456824 | 14.016918977414214 |
| 2012-Q4 | 2012-12-31 | 57.01551315824486 | -12.689923099438547 | -13.212793698943612 | -6.48332934195471 | 22.180091003432583 | 8.995236954844202 | 13.184854048588383 | 12.438466246241452 |
| 2012-Q3 | 2012-09-30 | 57.14663143989432 | -20.742870463905508 | -20.28595850493434 | -14.5745590177947 | 14.106768202657548 | -4.433910948791669 | 18.54067915144922 | 12.764006527313699 |
| 2012-Q2 | 2012-06-30 | 59.68048754711665 | -16.058407017296652 | -15.366188748370732 | -11.080776411737768 | 12.222143939127065 | -8.329517032444429 | 20.551660971571494 | 11.373163772149223 |

## Sources

- [sec-0001373715-1131b67e8d2d](https://data.sec.gov/api/xbrl/companyfacts/CIK0001373715.json) · Retrieved 2026-09-28T07:37:41.538Z · SHA-256 1131b67e8d2d6cd6415cafa82c8874cb2139016e4c8d7e04b1728837a8bbec2c
- [inline-0001373715-a6b1a152bfc9](https://www.sec.gov/Archives/edgar/data/1373715/000137371526000007/now-20251231.htm) · Retrieved 2026-10-21T06:17:09.363Z · SHA-256 a6b1a152bfc95e418083fc59ea2b3369da68a373dcbd0e798d430dedf4c5a4f6
- [inline-0001373715-06a15cc278b6](https://www.sec.gov/Archives/edgar/data/1373715/000137371524000030/now-20231231.htm) · Retrieved 2026-10-21T06:17:09.363Z · SHA-256 06a15cc278b67df1d5deabadc9342ea12332e0f16431a9b256072151865c630e
- [inline-0001373715-563466d671fa](https://www.sec.gov/Archives/edgar/data/1373715/000137371526000076/now-20260630.htm) · Retrieved 2026-10-21T06:17:09.363Z · SHA-256 563466d671fa42c12aafc3e492c78eb0a53bbfb0281f05415eab164c5360c3ca
- [inline-0001373715-97d11cbd1319](https://www.sec.gov/Archives/edgar/data/1373715/000137371522000024/now-20211231.htm) · Retrieved 2026-10-18T21:17:04.183Z · SHA-256 97d11cbd13191a18df20304a269077a951b505994e1418886e3b7bae365d9fae

## Data conventions

- Null means an unavailable input or undefined calculation, never zero. Values are unrounded; money and shares are in millions unless a column states otherwise.
- Fiscal periods use actual reporting start/end dates. Annual reported values are not constructed by adding quarterly EPS or weighted share counts. Partial years are labelled.
- FCF uses operating cash flow minus reported cash capital investment, preferring PPE purchases. The productive-assets fallback can also include software and intangibles. Acquisitions and noncash leases are excluded. Deduct SBC is an optional economic-cost scenario; missing SBC remains unavailable.
- SBC / FCF and SBC / OCF compare amounts from the same fiscal period. SBC / FCF always uses FCF before SBC deduction; nonpositive denominators are undefined and values above 100% remain valid.
- Capital allocation percentages describe available tracked cash uses, not all company spending or a fraction of OCF. Missing categories remain null, negative payments are excluded and SBC is noncash. Annual shares use reported annual amounts.
- Valuation uses completed, split-adjusted closes without dividend adjustment and a complete trailing year. Financial bases become eligible after publication; selected facts can contain later restatements. This is not a vintage-filings backtest.
- Mean and median use all valid observations in the selected date range before pagination. Historical pricing labels compare the latest positive value with its own median and do not estimate intrinsic fair value.
- Reporting currencies are retained without conversion. USD market capitalization, where available, is a separate dated Nasdaq snapshot.
- WACC is an editable US industry scenario across history, not a historical company cost of capital. Industry exclusions, missing inputs and pending filings remain explicit.