# Mobility Global Moat

Status: published. Policy: company-analysis-1.

Mobility Global has a narrow moat supported by its accumulated automotive data, CARFAX brand and established customer integration. Disclosed customer penetration and realized subscription price increases support a current advantage. Switching costs offer secondary support, but customer lock-in and network effects are not demonstrated. Rising acquisition costs, alternative providers and limited standalone operating history constrain durability.

## intangible_assets

The accumulated automotive data estate and CARFAX brand support differentiated offerings. Broad customer penetration and realized subscription price increases corroborate commercial value beyond management's leadership claims.

Durability: Historical data accumulation, contributor relationships and established customer adoption support persistence, conditional on continued data access, quality and brand relevance. The evidence supports a narrow moat rather than exceptional durability.

Risks: Data exclusivity depends on third-party agreements. AI-enabled competition and rising paid customer acquisition costs could weaken differentiation or its economic benefits. These competitive risks are possibilities; rising acquisition costs are disclosed as current.

Invalidation: The assessment would fail if loss of material data rights or equivalent competing datasets eliminated differentiation, or if repeated price increases produced sustained customer losses and declining subscription demand.

Competitors: Not established
## switching_costs

Daily OEM workflow use and integration with dealer systems create some replacement friction. Disclosed product adoption and recurring subscriptions support an existing relationship advantage, although migration costs and customer lock-in are not quantified.

Durability: Potentially persistent while data remains useful and embedded in daily decisions. This is a supporting advantage with weaker evidence than the data estate, rather than a separately established strong moat.

Risks: Monthly subscriptions allow relatively frequent renewal decisions, and the issuer explicitly acknowledges that customers can switch or stop using its products. Reported high retention lacks quantified renewal or customer-cohort evidence.

Invalidation: Sustained declines in renewals or product engagement, or evidence that customers routinely replace integrated products without meaningful disruption, would invalidate the switching-cost contribution.

Competitors: Not established
- [https://www.sec.gov/Archives/edgar/data/2090312/000110465926066592/tm2528763d9_ex99-1.htm](https://www.sec.gov/Archives/edgar/data/2090312/000110465926066592/tm2528763d9_ex99-1.htm) · 2026-05-27
- [https://www.sec.gov/Archives/edgar/data/2090312/000209031226000014/mbgl-20260630.htm](https://www.sec.gov/Archives/edgar/data/2090312/000209031226000014/mbgl-20260630.htm) · 2026-08-07
- [https://www.sec.gov/Archives/edgar/data/2090312/000209031226000013/mbgl-20260807xexx991mobili.htm](https://www.sec.gov/Archives/edgar/data/2090312/000209031226000013/mbgl-20260807xexx991mobili.htm) · 2026-08-07
- [https://www.sec.gov/Archives/edgar/data/2090312/000209031226000013/exhibit992.htm](https://www.sec.gov/Archives/edgar/data/2090312/000209031226000013/exhibit992.htm) · 2026-08-07

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