Recent net yield strength and occupancy above 100 percent demonstrate the ability to take price while maintaining demand, aided by exclusive destinations and onboard monetization. 2025 net yields set records and 2026 is guided to exceed 2025 on a like‑for‑like basis.
That said, cruising remains price‑sensitive versus land alternatives and peers’ private‑island assets cap unilateral pricing. Regulatory costs (EU ETS/FuelEU) will rise in 2026, testing pass‑through. Overall we see moderate pricing power that is better than historical averages but not monopolistic.







