a.k.a. Brands

CEO Ciaran Long, formerly CFO and interim CEO, was appointed in January 2025 and has deep retail and e-commerce financial experience. Execution improved in merchandising, inventory and omnichannel. Governance remains controlled by Summit Partners via New Excelerate, which can be positive for continuity but concentrates decision-making.

Communication and metric definitions are clear, and the team has delivered on margin stabilization, though long-term compounding is unproven.