Evidence today is mixed. Gross margins are high (77% in FY2025), but competition is intense and many customers are price sensitive. Management is introducing premium tiers, social monitoring add‑ons and AI‑assisted features to expand ARPU; still, the ability to raise base pricing without churn is unproven.
If analytics (MCP report), Access Verified, and deeper monitoring gain adoption, latent pricing leverage could improve over a multi‑year period. For now, pricing power is modest with selective upsell rather than across‑the‑board price hikes.







