ADT

ADT has raised average monitoring prices, which supported 2025 and Q1 2026 monitoring and related services revenue despite modest volume pressure. However churn ticked up to 13.1% and consumer sensitivity plus DIY substitution cap headline pricing power.

Contract structures enable steady ARPU, and Origin AI plus ADT+ can justify premium tiers over time, but we do not underwrite outsized latent pricing power like a monopoly toll. Overall, moderate pricing power today with some upside if new capabilities reduce false alarms and improve perceived value.