CEO Lard Friese has led a multi-year simplification and de-risking strategy, met or exceeded 2025 targets, and is steering the move to a U.S.-centered group. Will Fuller’s appointment as President and COO effective January 1, 2027, consolidates oversight of Transamerica, International, and Aegon AM.
Governance is being modernized with a U.S.-aligned framework and a new agreement with Vereniging Aegon to simplify the capital structure and align voting with economic ownership. Strategy and communication are clear, though execution risk remains around the UK sale closing, redomiciliation, and achieving durable growth in the U.S. middle market.







