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AppLovin

APP
NYSE
$388.48
83
Good

AppLovin Quality Analysis

AppLovin (APP) is an exceptional quality business scoring 83/100. Key strengths include competitive moat, pricing power, earnings predictability. This is the type of durable, high-quality business that long-term investors should want to own at the right price.

published on March 14, 2026 (18 days ago)

Does AppLovin have a strong competitive moat?

79
Good

AppLovin shows a solid competitive position with solid gross margins of 70.2%. However, some vulnerability to competitive pressure suggests the moat, while present, may face challenges. The business earns above-average returns but lacks the exceptional durability of the strongest moats.

Does AppLovin have pricing power in its industry?

100
Excellent

AppLovin exhibits exceptional pricing power, reflected in gross margins of 85.1%, with margins expanding over the past five years. The company can likely raise prices without significant customer loss, a hallmark of businesses with strong brand equity or essential products.

How predictable is AppLovin's business?

92
Excellent

AppLovin is a highly predictable business with remarkably consistent financial performance. Revenue growth has been steady with low volatility, and the company has delivered positive free cash flow in 7 of the last 7 years. This consistency makes future earnings relatively easy to forecast with confidence.

Is AppLovin financially strong?

67
Average

AppLovin maintains a solid financial position. Debt levels are manageable, and the company generates sufficient cash to service its obligations. While not a fortress balance sheet, the financial position poses no immediate concerns and provides reasonable flexibility.

How effective is AppLovin's capital allocation strategy?

91
Excellent

AppLovin demonstrates excellent capital allocation, averaging 35.8% return on capital while reducing shares outstanding through buybacks. Management deploys capital at rates well above the cost of capital, creating significant value for shareholders.

The allocation between reinvestment, buybacks, and dividends appears disciplined and shareholder-friendly.

Does AppLovin have high-quality management?

70
Good

AppLovin has competent management that delivers acceptable results. Returns on capital are reasonable and operations run efficiently. While not exceptional, the management team maintains a steady hand and does not appear to be making value-destructive decisions.

Good

Is AppLovin a quality company?

AppLovin is a good quality company with a quality score of 83/100

83
Good
40
Average
Quality Momentum

Predicted probability of operating margin improvement over the next 12 months

  • Pricing power is the strongest dimension at 100/100.
  • Average gross margin of 70.2% over 5 years.
  • Positive free cash flow in 7 of the last 7 years.
  • Debt-to-equity ratio of 2.38x.

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What is the fair value of AppLovin stock?

Is AppLovin a good investment at $388?

$388.48
Important Disclaimer:

The following analysis is provided for informational and educational purposes only. It does not constitute financial advice, investment advice, or a recommendation to buy or sell any security. The opinions expressed are based on publicly available information and historical data. Beanvest and its contributors may hold positions in the securities mentioned. Investors should conduct their own due diligence or consult a licensed financial advisor before making any investment decision.

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