Asbury Automotive

New and used vehicle pricing remains highly competitive and cyclical; post‑pandemic normalization has pressured GPUs. True pricing power lives in service labor, OEM parts and F&I attachment, where higher technical complexity and captive warranty work improve realized margins.

TCA integration may gradually expand take‑rates and unit economics, but dealer F&I remains under regulatory scrutiny that can cap realized economics. Overall, pricing power is mixed: modest in vehicles, better in P&S and F&I, with risk of regulator‑driven giveback.