Pricing power is evident: 2024 organic revenue grew 12% with price/mix +10%, while Q2 2025 organic revenue rose 5% with price/mix +6%.
Comparable operating margins expanded in 2024 and in Q2 2025 when viewed on a non‑GAAP basis, reflecting disciplined revenue growth management, portfolio mix (notably Coca‑Cola Zero Sugar), and timing of marketing spend.
Regulatory and affordability constraints cap upside in some markets, but the company continues to take price while protecting recruitment via mini‑packs and returnable formats.







