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Deckers Brands
DECK
NASDAQ $103.12
How effective is Deckers Brands's capital allocation strategy?
Priorities appear disciplined: invest organically in product, brand, and DTC; expand HOKA retail selectively; and return excess capital via buybacks. FY25 repurchases totaled about 567 million dollars and the board expanded authorization to 2.5 billion dollars.
Q1 FY26 repurchases continued, and the company executed a six‑for‑one stock split in September 2024 to broaden ownership. M&A has been restrained, with Sanuk divested in August 2024 and Koolaburra being wound down to sharpen focus. Stock‑based compensation remains modest relative to cash generation.
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Overview of Deckers Brands
Does Deckers Brands have a strong competitive moat?
Does Deckers Brands have pricing power in its industry?
How predictable is Deckers Brands's business?
Is Deckers Brands financially strong?
How effective is Deckers Brands's capital allocation strategy?
Does Deckers Brands have high-quality management?
What is the fair value of Deckers Brands stock?