Domino's

Royalties are fixed at 5.5 percent of U.S. franchise sales and technology fees are per-transaction, which stabilizes corporate take-rate but caps discretionary pricing levers. Menu pricing must remain sharp versus value-focused peers, and the company leaned on promotions and stuffed crust innovation to drive 2025 comps.

Aggregator access can lift mix and reach but does not confer monopoly-like pricing. California’s fast-food wage floor at 20 dollars from April 1, 2024 also constrains store-level price flexibility. Overall, this is a value leader with selective pricing power rather than a premium pricer.