Electronic Arts

EA has demonstrated pricing power via: 1) live‑services monetization (Ultimate Team and Apex cosmetics/passes), 2) premium pricing for annual sports titles, and 3) tiered bundles and subscriptions (EA Play; Game Pass partnerships). Ultimate Team and mobile content remain low‑ticket but high‑frequency, supporting pricing resilience.

Offsetting factors: consumer pushback on microtransactions in Madden/FC user reviews, regional loot‑box scrutiny that could constrain design levers, and storefront/platform fees that temper take‑rate. Net: clear pricing levers exist but are partially regulated and reputationally sensitive.