in

Intuit

INTU
NASDAQ
$645.67

How effective is Intuit's capital allocation strategy?

Intuit prioritizes organic reinvestment in AI, product, and go‑to‑market, then returns excess cash via repurchases and a growing dividend. In fiscal 2025, it repurchased 2.8 billion dollars of stock, raised the dividend 15 percent to 1.20 dollars per quarter starting October 2025, and added 3.2 billion dollars to its buyback authorization.

Large acquisitions have been mixed: Credit Karma is recovering strongly, while Mailchimp has been a headwind in recent updates. Share‑based compensation is material at about 2.0 billion dollars annually, but the share count is roughly flat to slightly down due to repurchases, which mitigates dilution.