Nike, Inc.

Nike’s business is generally predictable but not recession-proof or subscription-like. Its core demand follows long-term trends in health, sports, and athleisure, which are secular tailwinds. Revenue grew steadily in the past decade, but near-term growth has slowed and is sensitive to consumer spending shifts.

The company is not immune to economic cycles or fashion trends. Overall, Nike offers more stable growth than niche cyclical firms, but still has modest predictability.