reAlpha Tech

Take‑rates in brokerage and mortgage are market‑driven and highly competitive. The platform leads with rebates to attract buyers, a signal of limited ability to raise prices. Mortgage revenue is constrained by secondary‑market economics and compliance.

NAR practice changes further limit visibility of buyer‑broker compensation in MLSs and require written buyer agreements, which pressures pricing latitude. We see little evidence of latent pricing power beyond potential cross‑sell synergy at greater scale.