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Rollins, Inc.

ROL
NYSE
$56.84
68
Average

Rollins, Inc. Quality Analysis

Rollins, Inc. (ROL) is a good quality business scoring 68/100, with particular strength in earnings predictability and capital allocation. The business has solid fundamentals but falls short of elite quality on some measures.

published on March 12, 2026 (today)

Does Rollins, have a strong competitive moat?

48
Average

Rollins, Inc. operates with a narrow competitive moat. While the business generates acceptable returns, it lacks the consistent margin superiority or return on capital that would indicate strong pricing power or durable competitive advantages. Competition could erode profitability over time.

Does Rollins, have pricing power in its industry?

55
Average

Rollins, Inc. has limited pricing power. The company operates with margins that are average for its industry, and revenue growth has come with some margin pressure. This suggests the business competes partially on price rather than on differentiated value.

How predictable is Rollins,'s business?

98
Excellent

Rollins, Inc. is a highly predictable business with remarkably consistent financial performance. Revenue growth has been steady with low volatility, and the company has delivered positive free cash flow in 10 of the last 10 years. This consistency makes future earnings relatively easy to forecast with confidence.

Is Rollins, financially strong?

60
Average

Rollins, Inc. maintains a solid financial position. Debt levels are manageable, and the company generates sufficient cash to service its obligations. While not a fortress balance sheet, the financial position poses no immediate concerns and provides reasonable flexibility.

How effective is Rollins,'s capital allocation strategy?

70
Good

Rollins, Inc. shows solid capital allocation. Returns on capital exceed the cost of capital, and management balances reinvestment with shareholder returns reasonably well. There is room for improvement, but overall capital deployment creates value.

Does Rollins, have high-quality management?

88
Good

Rollins, Inc.'s management team demonstrates strong execution, with stock-based compensation kept to just 0.8% of revenue. Consistent high returns on capital and stable operating margins indicate a team focused on operational excellence and long-term value creation rather than short-term metrics.

Average

Is Rollins, a quality company?

Rollins, Inc. is an average quality company with a quality score of 68/100

68
Average
  • Predictability is the strongest dimension at 98/100.
  • Competitive moat is the weakest area at 48/100 and needs attention.
  • Positive free cash flow in 10 of the last 10 years.
  • Debt-to-equity ratio of 0.32x.

What is the fair value of Rollins, stock?

Is Rollins, a good investment at $57?

$56.84
Important Disclaimer:

The following analysis is provided for informational and educational purposes only. It does not constitute financial advice, investment advice, or a recommendation to buy or sell any security. The opinions expressed are based on publicly available information and historical data. Beanvest and its contributors may hold positions in the securities mentioned. Investors should conduct their own due diligence or consult a licensed financial advisor before making any investment decision.

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