Spotify

Spotify raised U.S. Premium prices in July 2023 and again in June 2024 (Individual to $11.99; Duo $16.99; Family $19.99), and implemented further increases across Europe in 2025. Amazon Music and others have also lifted prices, suggesting industry discipline.

Despite higher prices, subscribers grew 12 percent year over year to 276 million in Q2 2025 and ARPU expanded in 2024, indicating the ability to charge more while maintaining growth.

Future pricing headroom remains, especially via tiering and bundles (e.g., audiobooks access), though aggressive hikes risk pushing price‑sensitive users to rivals or free tiers.