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Ulta Beauty

ULTA
NASDAQ
$668.56

How effective is Ulta Beauty's capital allocation strategy?

Ulta prioritizes organic reinvestment into stores, services, supply chain and digital, while returning excess cash through repurchases rather than dividends. It repurchased about $1.0 billion in FY2024 and has a $3.0 billion authorization from October 2024, with $2.2 billion remaining at Q2 FY2025 after accelerated H1 buybacks.

The Space NK deal extends the footprint internationally via a standalone banner and was funded with cash and the revolver; management does not expect it to be material to FY2025 results. Capex guidance of roughly $425–500 million balances new stores, remodels, IT and supply chain.

We view the mix as disciplined, though ongoing buybacks at elevated multiples require continued earnings power and tight inventory stewardship.