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Verisk Analytics

VRSK
NASDAQ
$224.87

Does Verisk Analytics have pricing power in its industry?

Evidence of pricing power is clear: 2024 underwriting revenue growth was driven in part by annual price increases tied to enhancements in models and content for ISO forms, rules and loss costs, while claims solutions (anti‑fraud and property estimating) also expanded.

Subscription/hosted arrangements are the bulk of revenue, enabling systematic CPI‑plus or value‑based step‑ups. The franchise is a low single‑digit percent of a carrier’s expense base yet mission‑critical to regulatory compliance and profitability, supporting continued monetization.

Occasional pushback from contractors and public discourse around Xactimate pricing illustrates localized friction, but this has not impaired Verisk’s ability to grow prices and mix over time.

California’s acceptance of Verisk’s wildfire model for ratemaking should support pricing of catastrophe analytics to a broader customer set in a constrained market, further reinforcing pricing power.