Beyond Meat, Inc.

Revenue trajectory is volatile and negative: net revenues fell 4.9% in 2024 and 14.9% in H1 2025; guidance for Q3 2025 signaled further pressure. Sales rely on fickle retail velocity and discretionary foodservice adoption, with limited recurring or subscription components and high sensitivity to consumer sentiment.

The company is also exiting China and pruning SKUs, which add execution risk to forecasting. These characteristics contrast with the steady, toll‑like cash generators favored in quality investing.