Beyond Meat, Inc.

Evidence points to limited and deteriorating pricing power. H1 2025 net revenues declined 14.9% on a 15.4% volume drop and modest changes in net revenue per pound, with higher trade discounts in some channels. Gross margin compressed to 5.2% for H1 2025 and 11.5% in Q2 2025, and management continues to lean on promotions to maintain distribution.

Consumer commentary remains mixed, indicating taste and value perceptions are not strong enough to support price increases without volume loss. In short, this is the opposite of the monopoly‑like pricing of true tollbooth businesses.