Crocs, Inc.

Evidence of pricing power is visible in high and rising gross margins and in reduced promotional activity to protect brand health. Reported gross margin reached 61.7 percent in Q2 2025 and 58.8 percent for 2024, and management is deliberately pulling back discounts even at the cost of near‑term revenue.

That said, tariff‑driven price elasticity and wholesale partner caution limit how far pricing can go without demand trade‑offs.