CEO Andrew Rees is an effective operator with a track record of scaling the core Crocs brand globally. CFO Susan Healy joined in June 2024, bringing public company finance and integration experience. Communication has been candid on tariffs and demand, and discipline around leverage is clear.
The HEYDUDE impairment tempers the track record on M&A. Incentive alignment via buybacks is positive, but execution on brand stewardship and sourcing diversification will define the next leg.







