Ford Motor Company

Positives: disciplined dividend (regular $0.15 per share), focus of incremental capital into Ford Pro and core trucks/vans, and a strategic EV pivot toward affordable, lower‑capex, next‑gen platforms and hybrids.

Negatives: first‑gen EV investments led to large non‑cash write‑downs in 2025, indicating prior allocation missteps; the capital intensity of the industrial footprint remains high; buybacks are not a consistent lever given volatility and needed liquidity.

Management’s 2026 plan balances investment with cash returns, but proven high‑ROI reinvestment beyond Pro/software remains to be demonstrated.