Real conversations on Reddit are shaping how consumers discover, evaluate, and buy products In Q2, we introduced AI- and Reddit Community Intelligence-powered tools to improve the advertiser experience: Tailored Creative Assets: Identifies high-potential Reddit communities and generates tailored creatives Free-form Ad Generator: Enables advertisers to append text, GIFs, and videos to ad placements In Q2, we launched Shopping Listing Ads (alpha), our first multi-advertiser ad format that matches products to relevant conversations, helping shoppers discover & compare products in context We also expanded our Shopify integration to general availability, enabling Shopify merchants to start running Reddit Shopping Ad campaigns within minutes Wise launched an App Event Optimization campaign via Reddit Max campaigns to streamline creative generation and Call to Action combinations that would deliver against its most valuable KPIs “The intuitive setup and automated features of Reddit’s Max campaigns have really simplified how we manage the platform.