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Netflix

NASDAQ: NFLX · USD

Netflix (NFLX) Economic Moat Analysis—

Avantages concurrentiels, preuves datées et risques d’érosion.

Analyse à actualiser

Narrow avantage concurrentiel

Netflix has an evidenced scale advantage: over 325 million paid memberships support spreading largely fixed content commitments across a substantial paying audience. Membership growth alongside realized price increases supports pricing power, although the passages do not quantify price elasticity or retention. This supports a narrow moat, not exceptional durability. Rising content spending, broad competition for leisure time and recent margin pressure constrain the assessment.

Cost advantage

Netflix's large paying audience allows largely fixed content costs to be spread across many memberships. Disclosed membership scale, continued membership growth and realized price increases support a current economic advantage; relative costs versus individual rivals are not established.

Durabilité
Multi-year content commitments and a substantial established audience support persistence, conditional on maintaining demand and productive content investment. The evidence does not establish a wide or guaranteed moat.
Concurrents
Comparaison non établie
Risques d’érosion
Content commitments remain payable regardless of usage or membership size. Content investment and obligations are growing, and competition spans numerous leisure activities. Q2 2026 operating expenses outgrew revenue in some categories. Advertising remains an additional opportunity rather than a separately demonstrated moat.
Ce qui invaliderait la thèse
The thesis would fail if sustained membership losses reduced the audience supporting fixed commitments, price increases repeatedly reduced aggregate membership revenue, or content cash spending persistently outgrew recurring revenue without corresponding demand gains. Demonstrated comparable or lower costs at materially smaller rivals would also undermine the claimed scale advantage.
Preuves (6) · Contre-preuves (5)

Évolution depuis la dernière analyse

  • No comparable previous version.

Limites de l’analyse

  • Assessment uses only supplied passages. Filing dates retain dateKind filed: January 23, April 16 and July 17, 2026. The latest supplied operating period ends June 30, 2026.
  • Competition is disclosed through generic categories; no named entity is explicitly established as a competitor. WBD appears as a transaction counterparty, and other company names appear in unrelated contexts. Competitor arrays therefore remain empty.
  • The scale advantage is an economic inference from disclosed fixed-cost contracts, membership scale and operating outcomes. Rival unit costs, market shares and content investment returns are absent.
  • All evidence is issuer-sourced. Financial statements and contractual disclosures provide operating evidence; management's explanations of growth drivers and the director letter remain issuer representations.
  • No churn, cohort retention, engagement series, renewal rates or quantified price elasticity is supplied. Membership growth supports repeat demand only indirectly and can mask customer departures.
  • Price increases are disclosed as realized growth contributors, but their magnitude and separate revenue contribution are missing. Complete customer terms and legal constraints on repricing are absent.
  • Actual compensation grants, vesting and governance practices are supplied, but management ownership amounts, full compensation economics and the circumstances of the rejected director resignation are absent.
  • The WBD transaction was terminated in the first quarter of 2026. Its proposed assets are not counted as current Netflix advantages; the $2.8 billion termination fee limits interpretation of cash flow and earnings growth.
  • Generic risk factors are treated as potential erosion channels rather than proof of realized competitive weakness.

Indicateurs financiers à confronter à la thèse

Ratios calculés à partir des publications annuelles. Une valeur manquante reste indisponible. Les graphiques détaillés sont accessibles dans les autres onglets.

Indicateurs financiers à confronter à la thèse
PériodeGross marginOperating marginROICFCF margin
202141.6%20.9%—-0.4%
202239.4%17.8%—5.1%
202341.5%20.6%—20.5%
202446.1%26.7%—17.7%
202548.5%29.5%—20.9%

Pouvoir de fixation des prix—

Données vérifiées insuffisantes pour attribuer un score.

Management—

Données vérifiées insuffisantes pour attribuer un score.

Sources et méthode

Analyse à actualiser · Mis à jour 17/10/2026 · Version 7

Interprétation IA fondée sur des extraits vérifiés. Les déclarations de l’entreprise et les limites de couverture restent explicites.

Méthode quality-scores-2 : six catégories de même poids. Le score global exige une couverture complète. Les données manquantes ne valent pas zéro. Les évaluations qualitatives sont des interprétations sourcées, pas des probabilités. 1/6 · 23/10/2026

Moat—

Awaiting a sourced assessment under the current scoring policy and financial basis.

Pouvoir de fixation des prix—

Awaiting a sourced assessment under the current scoring policy and financial basis.

Prévisibilité87

Five consecutive annual periods. Equal weights: nondeclining revenue frequency; revenue-growth volatility (5–40pp); positive FCF frequency; FCF-margin volatility (3–20pp). Stability indicator, not a growth forecast.

Nondeclining revenue years (%)
100.00
Revenue growth volatility (pp)
4.60
Positive FCF years (%)
80.00
FCF margin volatility (pp)
8.77

Solidité financière—

Missing required inputs: debtFcfGrade, netDebtEbitGrade. Equal-weight grades: debt/FCF (1–8x), net debt/earnings before interest and tax (0–5x), interest service (1–12x), current ratio (0.75–2x). Earnings use reported operating income, or reported pretax profit plus reported interest expense when operating income is unavailable. Interest service uses earnings/interest expense; if unavailable, it uses reported operating cash flow/cash interest paid, without relabeling cash paid as accrued expense. Nonpositive cash flow/earnings score 0 for their service component; reported zero interest with a positive numerator scores 100. Net cash scores 100 for net leverage. Missing disclosures remain unavailable. General nonfinancial-company rubric, not a credit rating; exceptional and nonoperating gains are not normalized out. IFRS finance-cost and cash-flow classifications retain their reported scope.

interestCoverageGrade
100.00
currentRatioGrade
34.86
Interest coverage (x)
17.16
Current ratio (x)
1.19

Allocation du capital—

Missing required inputs: operatingReturn. Three-year equal-weight indicators: pretax return on average invested capital (0–25%; equity + debt − cash, each year and its prior year), share-count growth (0–5%, lower better), share-based cost/revenue (2–20%, lower better), consolidated FCF/net income (0–1x). Return uses reported operating income or, if unavailable, EBIT calculated from reported pretax profit plus reported interest expense; exceptional/nonoperating gains are not normalized out. Share-based cost uses the reported cash-flow add-back or, if absent, separately reported recognized compensation expense; the latter never becomes an FCF adjustment. Nonpositive net income scores 0 for cash conversion; absent income/FCF stays unavailable. Nonpositive invested capital has no defined return and remains unavailable. Does not establish acquisition quality or buyback timing.

3-year average dilution (%)
-1.50
3-year average SBC / revenue (%)
0.84
cashConversionGrade
92.86

Qualité du management—

Awaiting a sourced assessment under the current scoring policy and financial basis.

Preuves

We met or exceeded all of our financial objectives, closing the year with over 325 million paid memberships, increasing revenue by 16% to approximately $45.2 billion, expanding our operating margin by 3 points to 29.5% and more than doubling ad revenue to over $1.5 billion.

Lead independent director letter / 2025 memberships and financial achievements · Dépôt 16/04/2026

In connection with licensing streaming content, we typically enter into multi-year commitments with studios and other content providers.

Risk factors / multi-year content licensing commitments · Dépôt 23/01/2026

The payment terms of these agreements are not tied to member usage or the size of our membership base (“fixed cost”) but may be determined by costs of production or tied to such factors as titles licensed and/or theatrical exhibition receipts.

Risk factors / content payments independent of membership and usage · Dépôt 23/01/2026

2024 (in thousands, except percentages) Revenues $ 45,183,036 $ 39,000,966 $ 33,723,297 $ 6,182,070 16 % Revenues for the year ended December 31, 2025 increased 16% as compared to the year ended December 31, 2024, primarily due to the growth in memberships, price increases, and increased advertising revenue, partially offset by unfavorable changes in foreign exchange rates, net of hedging.

MD&A / 2025 revenue growth and price increases · Dépôt 23/01/2026

YTD’25 (in thousands, except percentages) Revenues $ 24,809,695 $ 21,621,967 $ 3,187,728 15 % Revenues for the three and six months ended June 30, 2026 increased 13% and 15% as compared to the three and six months ended June 30, 2025, respectively, primarily due to the growth in memberships, price increases, and increased advertising revenue.

MD&A / Q2 and first-half 2026 revenue growth drivers · Dépôt 17/07/2026

The following table presents selected financial information with respect to the Company’s single operating segment for the years ended December 31, 2025, 2024 and 2023: 68 Table of Contents Year Ended December 31, 2025 2024 2023 (in thousands) Revenues $ 45,183,036 $ 39,000,966 $ 33,723,297 Less: Content amortization 16,422,166 15,301,517 14,197,437 Other cost of revenues 6,853,163 5,736,947 5,517,931 Sales and marketing 3,301,306 2,917,554 2,657,883 Technology and development 3,391,390 2,925,295 2,675,758 General and administrative 1,888,408 1,702,039 1,720,285 Operating income 13,326,603 10,417,614 6,954,003 Operating margin 29.5 % 26.7 % 20.6 % Other income (expense) Interest expense (776,510) (718,733) (699,826) Interest and other income (expense)(1) 172,459 266,776 (48,772) Income before income taxes 12,722,552 9,965,657 6,205,405 Provision for income taxes (1,741,351) (1,254,026) (797,415) Net income $ 10,981,201 $ 8,711,631 $ 5,407,990 (1) Includes interest income of $295 million, $294 million and $281 million for the years ended December 31, 2025, 2024 and 2023, respectively.

Segment financial information / 2023–2025 revenue, expenses and operating income · Dépôt 23/01/2026

Given the multiple-year duration and largely fixed cost nature of content commitments, if business performance does not meet our expectations, our margins may be adversely impacted.

Risk factors / fixed content commitments and downside exposure · Dépôt 23/01/2026

We compete with a broad set of activities for consumers’ leisure time including other entertainment video providers, such as linear television, streaming entertainment providers (including those that provide pirated content), video gaming providers, open content platform providers, which provide access to user-generated and professionally produced content, and more broadly against other sources of entertainment, such as social media, that our members could choose in their moments of free time, and we expect our industry to remain highly competitive as this dynamic market continues to evolve and entertainment companies all around the world develop their own streaming offering.

Governance discussion / competition for consumer leisure time · Dépôt 16/04/2026

The expected timing of payments for these content obligations is as follows: As of June 30, 2026 December 31, 2025 (in thousands) Less than one year $ 11,939,734 $ 11,528,030 Due after one year and through three years 9,546,875 8,376,160 Due after three years and through five years 2,996,885 3,041,538 Due after five years 623,211 1,093,500 Total content obligations $ 25,106,705 $ 24,039,228 Content obligations include amounts related to the acquisition, licensing and production of content.

Commitments / June 2026 content obligations · Dépôt 17/07/2026

The decrease in operating margin was primarily driven by technology and development expenses and sales and marketing expenses growing at a faster rate than revenue.

MD&A / drivers of Q2 2026 operating margin decline · Dépôt 17/07/2026

Consolidated Statements of Cash Flows (unaudited) (in thousands) Three Months Ended Six Months Ended June 30, 2026 June 30, 2025 June 30, 2026 June 30, 2025 Cash flows from operating activities: Net income $ 3,401,414 $ 3,125,413 $ 8,684,205 $ 6,015,764 Adjustments to reconcile net income to net cash provided by operating activities: Additions to content assets (4,927,523) (3,835,813) (9,774,440) (7,385,470) Change in content liabilities (181,794) (214,052) (136,578) (625,305) Amortization of content assets 4,311,309 3,832,074 8,529,209 7,655,186 Depreciation and amortization of property, equipment and intangibles 100,530 80,013 199,105 160,080 Stock-based compensation expense 131,312 80,862 271,717 152,839 Foreign currency remeasurement loss (gain) on debt (8,813) 55,238 (18,923) 83,785 Other non-cash items 141,356 120,139 339,583 234,869 Deferred income taxes 81,260 (135,755) 140,079 (299,683) Changes in operating assets and liabilities: Other current assets 111,713 (176,683) (592,927) (308,050) Accounts payable (157,397) 11,046 (157,243) (265,380) Accrued expenses and other liabilities (1,249,793) (267,235) 46,111 39,178 Deferred revenue 54,008 118,635 21,726 207,548 Other non-current assets and liabilities (63,770) (370,624) (517,607) (452,904) Net cash provided by operating activities 1,743,812 2,423,258 7,034,017 5,212,457 Cash flows from investing activities: Purchases of property and equipment (218,644) (155,889) (414,774) (284,166) Acquisitions — — (585,744) — Purchases of investments — (1,650) — (157,665) Proceeds from maturities and sales of investments — 962,413 — 1,732,367 Other investing activities — (36,190) — (36,190) Net cash provided by (used in) investing activities (218,644) 768,684 (1,000,518) 1,254,346 Cash flows from financing activities: Repayments of debt — (1,033,450) — (1,833,450) Proceeds from issuance of common stock 59,980 169,066 109,290 520,668 Repurchases of common stock (4,714,403) (1,654,327) (5,984,991) (5,190,723) Taxes paid related to net share settlement of equity awards (6,631) (6,114) (35,861) (33,984) Other financing activities (8,573) 21,957 11,121 6,305 Net cash used in financing activities (4,669,627) (2,502,868) (5,900,441) (6,531,184) Effect of exchange rate changes on cash, cash equivalents and restricted cash (19,628) 287,471 (69,466) 437,617 Net increase (decrease) in cash, cash equivalents and restricted cash (3,164,087) 976,545 63,592 373,236 Cash, cash equivalents and restricted cash at beginning of period 12,266,873 7,204,028 9,039,194 7,807,337 Cash, cash equivalents and restricted cash at end of period $ 9,102,786 $ 8,180,573 $ 9,102,786 $ 8,180,573 See accompanying notes to the consolidated financial statements.

Unaudited cash flow statements / content investment, cash generation, acquisitions and repurchases · Dépôt 17/07/2026

Q2’25 (in thousands, except percentages) Financial Results: Revenues $ 12,559,938 $ 11,079,166 $ 1,480,772 13 % Constant currency change in revenues(1) 12 % Operating income $ 4,192,610 $ 3,774,694 $ 417,916 11 % Operating margin 33.4 % 34.1 % (0.7) % Net income $ 3,401,414 $ 3,125,413 $ 276,001 9 % (1) See the “Non-GAAP Constant Currency Information” section below for additional details on our use of constant currency revenue.

MD&A / Q2 2026 operating results and margin comparison · Dépôt 17/07/2026

We expect that from time to time the prices of our membership plans in each country may change and we may test other plan and price variations.

MD&A / anticipated membership price changes and plan testing · Dépôt 17/07/2026

YTD’25 (in thousands, except percentages) Net cash provided by operating activities $ 7,034,017 $ 5,212,457 $ 1,821,560 35 % Net cash provided by (used in) investing activities (1,000,518) 1,254,346 (2,254,864) (180) % Net cash used in financing activities (5,900,441) (6,531,184) (630,743) (10) % Net cash provided by operating activities for the six months ended June 30, 2026 increased $1,822 million as compared to the corresponding period in 2025, primarily driven by a $2,668 million increase in net income which was largely attributable to an increase in interest and other income (expense) due to a $2.8 billion termination fee received in connection with the termination of the WBD transaction in the first quarter of 2026, a $1,474 million increase in adjustments for non-cash expenses, partially offset by a $1,900 million increase in payments for content assets and $420 million in unfavorable changes in working capital.

Liquidity / operating cash flow growth and WBD transaction termination fee · Dépôt 17/07/2026

CONSOLIDATED STATEMENTS OF STOCKHOLDERS’ EQUITY (in thousands, except share data) Common Stock and Additional Paid-in Capital Treasury Stock Accumulated Other Comprehensive Income (Loss) Retained Earnings Total Stockholders’ Equity Shares Amount Balances as of December 31, 2022 4,453,467,760 $ 4,637,601 $ (824,190) $ (217,306) $ 17,181,296 $ 20,777,401 Net income — — — — 5,407,990 5,407,990 Other comprehensive loss — — — (6,639) — (6,639) Issuance of common stock 19,265,980 168,203 — — — 168,203 Repurchases of common stock (145,137,900) — (6,098,010) — — (6,098,010) Stock-based compensation expense — 339,368 — — — 339,368 Balances as of December 31, 2023 4,327,595,840 $ 5,145,172 $ (6,922,200) $ (223,945) $ 22,589,286 $ 20,588,313 Net income — — — — 8,711,631 8,711,631 Other comprehensive income — — — 586,107 — 586,107 Issuance of common stock 48,727,080 834,366 — — — 834,366 Repurchases of common stock (98,619,350) — (6,241,153) — — (6,241,153) Shares withheld related to net share settlement of equity awards (132,570) — (8,285) — — (8,285) Stock-based compensation expense — 272,588 — — — 272,588 Balances as of December 31, 2024 4,277,571,000 $ 6,252,126 $ (13,171,638) $ 362,162 $ 31,300,917 $ 24,743,567 Net income — — — — 10,981,201 10,981,201 Other comprehensive loss — — — (942,544) — (942,544) Issuance of common stock 31,597,695 665,835 — — — 665,835 Repurchases of common stock (86,536,215) — (9,154,855) — — (9,154,855) Shares withheld related to net share settlement of equity awards (470,330) — (46,165) — — (46,165) Stock-based compensation expense — 368,449 — — — 368,449 Balances as of December 31, 2025 4,222,162,150 $ 7,286,410 $ (22,372,658) $ (580,382) $ 42,282,118 $ 26,615,488 See accompanying notes to consolidated financial statements.

Stockholders' equity statement / share issuance, compensation and repurchases · Dépôt 23/01/2026

The Compensation Committee used the following performance metrics: F/X Neutral Revenue and F/X Neutral Operating Margin, as they represent key performance indicators that are directly impacted by Named Executive Officers’ decision-making.

Compensation discussion / executive bonus performance metrics · Dépôt 16/04/2026

COMPENSATION DISCUSSION AND ANALYSIS | NETFLIX 2026 PROXY STATEMENT Table of Contents 44 Amounts earned were paid in 2026 following the completion of the 2025 performance period and the Compensation Committee’s certification of the 2025 Bonus Program’s results.

Compensation discussion / certified 2025 bonuses paid in 2026 · Dépôt 16/04/2026

PSU Awards Granted PSU awards (weighted 50% of long-term equity awards in 2025) promote pay-for-performance and alignment with stockholder interests.

Compensation discussion / PSU awards granted in 2025 · Dépôt 16/04/2026

The PSU awards granted in 2025 are eligible to vest based on relative TSR performance during a three-year performance period, from January 1, 2025 to December 31, 2027.

Compensation discussion / 2025 PSU three-year performance period · Dépôt 16/04/2026

The following table summarizes the activities related to the Company’s unvested RSUs and PSUs: Unvested Restricted Stock Units Number of Shares Weighted- Average Grant-Date Fair Value (per share) Balances as of December 31, 2025 1,585,260 $ 98.68 Granted(1) 1,245,383 82.91 Vested(1) (818,131) 78.78 Forfeited — — Balances as of June 30, 2026 2,012,512 $ 97.01 (1) Amounts include 264,300 PSU awards that were granted and 528,600 PSU awards that vested based on the achievement of market-based performance targets during the performance period ended December 31, 2025, but were settled in the first quarter of 2026.

Equity incentive plans / actual PSU vesting and settlement · Dépôt 17/07/2026

Corporate Governance Practices and Stockholder Rights We seek to implement corporate governance practices and stockholder rights to align with the long-term interests of stockholders and have adopted the following: • One share, one vote: We have a single class of shares with each share entitled to one vote.

Corporate governance / single share class and equal voting rights · Dépôt 16/04/2026

Specifically, the Company has declassified the Board, eliminated supermajority voting provisions, adopted a majority voting standard for uncontested director elections and implemented a right for stockholders holding at least 20% of the Company’s outstanding shares continuously for at least one year to call special meetings.

Corporate governance / implemented shareholder rights · Dépôt 16/04/2026

Discovery, Inc. Stockholders asked questions about our use and governance of generative AI, human capital management, climate strategy, board composition, the Board’s rejection of Jay Hoag’s resignation, executive compensation, data privacy, cybersecurity, as well as stockholder proposals.

Stockholder engagement / concerns including rejection of Jay Hoag's resignation · Dépôt 16/04/2026

Revenues earned from sources other than monthly membership fees were not a material component of revenues for the three and six months ended June 30, 2026 and June 30, 2025.

MD&A / limited contribution of non-membership revenue · Dépôt 17/07/2026

As of June 30, 2026, the expected timing of those payments are as follows: Payments due by Period Contractual obligations (in thousands): Total Next 12 Months Beyond 12 Months Content obligations(1) $ 25,106,705 $ 11,939,734 $ 13,166,971 Debt(2) 17,583,712 3,148,709 14,435,003 Operating lease obligations(3) 2,744,268 506,760 2,237,508 Total $ 45,434,685 $ 15,595,203 $ 29,839,482 (1)As of June 30, 2026, content obligations were comprised of $3.9 billion included in “Current content liabilities” and $1.6 billion of “Non-current content liabilities” on the Consolidated Balance Sheets and $19.6 billion of obligations that are not reflected on the Consolidated Balance Sheets as they did not then meet the criteria for recognition.

Material cash requirements / content, debt and lease commitments · Dépôt 17/07/2026

Historique des publications

Historique des publications
VersionMis à jourAvantage concurrentiel
723/10/2026narrow
622/10/2026narrow
519/10/2026narrow
418/10/2026narrow
318/10/2026narrow
218/10/2026narrow
118/10/2026Indisponible

Sources

Méthode et limites de l’analyse · Comprendre ce concept