Intel

Historically Intel demonstrated pricing power in CPUs, but competitive intensity from AMD in servers and clients reduced that advantage. Recent client launches (Lunar Lake) show improved performance per watt and battery life, which can support better ASP mix, yet it is early and supply constrained.

In servers, Xeon 6 ramps help mix, but hyperscaler budgets prioritize GPUs and custom silicon, keeping CPU pricing leverage modest. Foundry pricing remains unproven with external customers at advanced nodes. Overall, pricing power is recovering from a low base but not entrenched.